Kakao Personalized Advertising refers to text, image, or video ads displayed on KakaoTalk Channel Message Ads, Kakao services, and Kakao-affiliated display networks.
Kakao Personalized Advertising predicts sex, age, region, and matter of interest, based on demographic features, curbs unnecessary impressions by analyzing common properties, and provides users with useful ads. Kakao Personalized Advertising is composed of 'Behavioral Advertising' and 'Membership Information Based Advertising.'
Behavioral advertising provides personal advertisements1) by utilizing online users' activity information (hereinafter, the "Behavioral Information") that helps us identify and analyze users' interests, tastes, and tendencies via the history of website visit, app use, purchase, and search, based on 'Advertising Cookie' or 'Advertising ID.' Cookies are small files that users store on their computer's hard disk when they first visit a website. Cookies also refer to a technology used to help users utilize web-based services. Advertising ID means an identifier used to provide users with personalized information or advertisement via IDs issued in a mobile OS.
Kakao values user information.
Kakao does neither collect/create sensitive information that may clearly infringe on a user's rights, interests, or privacy nor combine behavioral information collected via Advertising Cookie or Advertising ID with identification information without the relevant user's consent. To provide personalized advertisements and content depending on sex, age, and matter of interest analyzed/predicted based on demographic features, any behavioral information collected through Advertising Cookie or Advertising ID will be maintained for the maximum of one(1) year and then destroyed permanently in a non-recoverable way or maintained separately. Kakao neither collects activity logs from children who know they are under 14 or online services whose primary users are under 14 nor provides personalized advertisements to children who know they are under 14.
How to set behavioral advertising
Users can block the receipt of personalized advertising at any time. Even with Personalized Advertising blocked, you will still see ads, but their relevance to you may be minor.
When you block ads in the web browser
If you block cookies by setting options in the web browser, behavioral ads will not be displayed. If you set to 'Block Personalized Advertising' in 'Exercise the Right of User Control' as below, you can block the use of behavioral ads. If you want to receive personalized ads again, please switch to 'Allow Personalized Advertising.' Please note that you may have trouble using some web services or any service that requires login.
Even though 'Exercise the Right of User Control' is set to 'Block Personalized Advertising,' 'Exercise the Right of User Control' will be switched to 'Allow Personalized Advertising' when you remove cookies from browser options, and personalized ads may be displayed again.
When you block ads in the app
If you don't want to expose behavioral ads in mobile apps, you can turn off Personalized Advertising in each OS as follows:
쿠키 차단 설정방법의 예 설명
Behavioral information to be collected
- A company that collects and processes behavioral information
- Kakao Co., Ltd
- Items of the collected behavioral information
- The history of visit, activity log, and the history of search in the service
- Method
- Automatically collect and transmit when a user uses the service
- Purpose
- To provide personalized ads and content fitting for sex, age, and matter of interest, based on demographic features
- Retention Period
- Keep for up to one(1) year and then destroy permanently in a non-recoverable way, or maintain separately
- Exercise the Right of User Control
- Web Browser
Turn On/Off Personalized Advertising
App
Android : Home > Settings > Google > Ads > Opt out of Ads Personalization (ON)
iOS : Home > Settings > Privacy > Tracking > Allow Apps to Request to Track (OFF)
- Remedy for Damage
- KakaoMoment Customer Service Kakao Keyword Ads Customer Service
Behavioral information to be provided
- Parties to be provided behavioral information
- KakaoEntertainment Co., Ltd, KakaoMobility Co., Ltd, KakaoPay Co., Ltd, Wyattcorp Co., Ltd, Kakaostyle Co., Ltd
- Items of the provided behavioral information
- history of visits to the service, activity logs, and search history in the service
- Purpose
- To provide personalized ads and content fitting for sex, age, and matter of interest, based on demographic features
참고내용 1) The
'Privacy Guidelines for Online Personalized Advertising' stipulates as follows:
- Online Behavioral Information: Online users' activity information that helps the company to identify and analyze the interest, taste, preferences, and tendencies of its users
- Online Personalized Advertising: Online advertisements that are provided to users after analyzing and predicting users' interests, tastes, and tendencies based on the processed behavioral information
Membership Information Based Advertising provides personalized ads by utilizing information entered by a user based on the user's KakaoAccount Membership Number and personalized information collected while the user uses the service, including the history of service use, purchase, and payment.
Kakao values user information.
Kakao never collects or creates sensitive information that may clearly infringe on a user's rights, interests, or privacy, without the user's consent. Kakao uses a user's personal information only within the scope of the user's consent and never provides any third parties with the personal information without the user's consent. Besides, when collecting personal information of a child under 14, Kakao must acquire the consent of his/her legal representative.
View details of personal information collected or provided to third parties
How to set membership information based personalized advertising
Users can block the receipt of membership information based personalized advertising at any time. Even with Personalized Advertising blocked, you will still see ads, but their relevance to you may be minor. Log in with Kakao Account to check or update settings for ads customized for you.
Remedy for Damage
For inquires, complaints, or other matters related to personalized advertising, please contact our KakaoMoment Customer Service, and we will do our best to provide a prompt and sufficient answer.
KakaoMoment Customer Service
